- Exhibition
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Growing Tourism Industry
Georgia is becoming an increasingly popular tourist destination, driving demand for hospitality services. HoReCa Expo can highlight new opportunities in this sector.
For example, in 2024, Georgia hosted approximately 6.5 million tourists — a notable increase compared to 2022 and 2023.
02
Investments in the Hotel Industry
Between 2023 and 2025, investments have been made in hotel and restaurant infrastructure, including the creation of new modern facilities and the modernization of existing ones. Significant investments have also come from major foreign investors and international companies.
One key milestone is the memorandum signed in the UAE between the Georgian government and Emaar Properties / Eagle Hills. These unprecedented investments are aimed at developing multifunctional infrastructure in Tbilisi, Batumi, and Gonio.
03
Increase in Hotels and Restaurants
The number of new hotels and restaurants is steadily growing in the country, creating a strong demand for high-quality equipment, services, and technologies — all of which can be presented at the exhibition.
04
Interest in Local Cuisine and Culture
Georgian cuisine and wines are gaining international recognition. The exhibition can serve as a platform to promote local producers and their products.
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Networking Opportunities
HoReCa Expo provides a space for professionals to share experience, leading to valuable business connections and collaborations.
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Investment Stimulation
Showcasing new trends and technologies at the exhibition can attract investors and support the modernization of the hospitality industry in the region.
Horeca exhibition in Georgia will become a key event to promote the development of the industry, attract investment and stimulate interest in local culture and cuisine.
Georgia is an independent country located in the southeastern part of Europe, on the eastern coast of the Black Sea. The total area of the country is 69,700 square kilometers. It borders Russia to the north, Azerbaijan to the southeast, and Turkey and Armenia to the south.
The majority of hotels and restaurants in Georgia are concentrated in two cities — Tbilisi and Batumi.
There are 2,955 hotels operating in Georgia, along with 809 other short-term guest accommodation facilities.
Notably, 782 hotels also have their own restaurants. The highest concentration of hotels is in Tbilisi. These figures are provided by the National Statistics Office of Georgia (Geostat) as of December 1, 2024.
Number of hotels by region:
The total area of operating hotels and hotel-type establishments in Georgia during this period amounted to 3,729.5 thousand square meters, which is 16.7% more than in 2024. The total living area of all rooms was 1,557.3 thousand square meters, showing a 4.5% increase compared to the previous year.
In 2024, hotels in Georgia served 5 million guests, which is 1.2% more than in 2023. Among them, 60.2% were foreign visitors, the largest group being citizens of Russia (355 thousand).
The restaurant sector is experiencing a strong influx of new players. The vast majority of newly opened food service establishments are located in Tbilisi and Batumi.
According to the National Statistics Office of Georgia (Geostat), 1,100 new restaurants, cafés, and bars opened across the country in 2024.
The trend of growth in the number of food service venues continues in 2025.
HoReCA Expo Georgia — the international exhibition of equipment, products, and services for the hospitality industry in Georgia — is one of the leading events in the South Caucasus!
The right participants are productive partners
In addition to large international companies, you’ll meet decision-makers from small and medium-sized businesses that are typically hard to reach during standard sales visits.
These individuals — who understand what you offer and have the purchasing power to make it happen — include procurement managers, housekeepers, engineers, operations, production, and maintenance directors, facility managers, and end users.
These participants represent all segments of the hospitality and food service industry — including hotels, restaurants, catering services, cafés, QSRs, institutions, healthcare, corporate administration, and more — and are eager to expand and adapt their offerings.
HoReCA Expo Georgia is a national event that attracts thousands of executives from emerging markets across the Caspian region.
Participating in HoReCA Expo Georgia is a unique opportunity to make your mark in the hospitality market, establish valuable business connections, and strengthen your brand’s position among key industry players.
